Copy of Campaigns I have worked on in the Last Two Years.
- O. A
- Mar 8, 2022
- 3 min read
Updated: Mar 15, 2022
Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales.
Looking for inspiration for your next social media campaign? I have gathered a selection of the best social media campaigns in my recent memory to show you how it’s done and rather important how I can do it for you:
A little back story
I have traversed this city and done a few great things. I have had nice gigs come and go. Referrals to write and edit books for renowned public speakers-Am talking about Kamau Kariuki, Esther Muchemi. KK's books will be out soon, be on the lookout.
I spent over a year as a TV journalist. Now, I work with reporters almost every day. Years ago, when I applied to communications jobs, I was asked about my transferable skills. “After all, there’s no teleprompter here,” they’d chuckle to themselves…
What they were really telling me is they had zero understanding of what a journalist does. With many reporters, producers and media folks transitioning to new careers…
I finally found a niche I love, I miss my suits; I miss those walks I had many years back as a real estate agent at Eden Heights Realty. Actually, it was here that I got my very first job. When I went to the interview I was hired as the second Customer Service Representative. They organization had only one post but my presentation in a field I knew little about was so juicy, the HR and Business Development Manager couldn't fathom leaving me out.
"I feel comfortable. I truly feel like I fit in and I am being who I am at work. I can dress the way I’m comfortable dressing. I’m surrounded by people with similar interests, and I can progress professionally without the red tape. I feel like I’m finally where I belong…When you love what you do it isn’t work any more—it’s your passion".
I. Thellesi Company Limited:
Thellesi Co is a PR, marketing and communications agency that boasts of its prowess in telling stories for nonprofits, the government, saccos and international organizations. Our team derives experience from working at Thellesi Co. Here we have been involved in the development and implementation of various communications strategies and campaigns that have seen countless brands succeed. Some of the creative works that we have participated in developing are as follows:
II. The Open Institute:
The Open Institute is a civil society organization that sits in Nairobi, Kenya. In the age of the fourth industrial revolution (Technology), data is fast becoming a commodity.
In line with its general umbrella mandate which is to push the government to be more responsive to the plights of their vocal citizens, the organization recently launched a data protection focused project that is geared toward pushing the agenda and the fact that having protected data is a right of each and every citizen. Communication is an important part of this campaign because it is how the message is delivered to its target audiences.
I was part of the team tasked with structuring this strategy and part of the work done is as follows:
Social Media Campaigns created with Thellesi and The Open Institute-
a. The Data Desk Campaign
(Thread).
b. Active Citizen Campaign and posters
(Thread).
c. Mapability Campaign
(Thread).
d. Tomorrow in Africa
Other campaign Links:
Videos-
This post has aptly covered my identity, methods of involvement, skill set, why I do what I do and; most importantly, especially for this account, how I can leverage all the knowledge gained from past experience to put in work for your organization.
I would like to reiterate that telling stories is the most efficient way to market. A story will get people’s attention. A strategically told story will keep people’s attention.
My focus shall be social media and leveraging the tools and platforms in that space to further the digital footprint of (Your company) in a bid to ramp up business, I commit to doing my work to the best of my individual and collective abilities and subsequently submit a plan you can hold me accountable for.
Let’s tell your company's story together.
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